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Employee Relations

Employer Brand Auditor

Build a simple, zero-code AI workflow that regularly audits public company web pages for brand compliance, tone, and unintended AI-generated copy.

Inspired by James Ellis·Founder·Employer Brand Labs

What this skill does

This skill builds a light, no-code monitoring routine inside ChatGPT or Claude that combines a free visual change-monitoring tool with a Custom GPT / Claude Project. Once a week, the tool flags page changes and feeds the new text to your custom AI assistant to audit for unapproved or outdated DEI language, unedited AI-generated copy pasted onto the site, and unintended changes to core employer brand or DEI statements — without requiring any code or engineering resources.

What's included

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Customization intake
A short set of questions about your process and data access.
✓
Step-by-step implementation process
The exact steps to build this from your own data.
✓
Definition of done
How to know the output is producing a usable, defensible signal.
✓
Common pitfalls
Where teams usually get this wrong, and how to avoid it.

The process

Step 1 — Set up a free, zero-code visual change-monitoring tool on your key public pages.
Step 2 — Build a single reference doc of approved terms, discouraged terms, AI-jargon flags, and required context.
Step 3 — Configure a Custom GPT or Claude Project with that reference doc and a structured audit prompt.
Step 4 — Each week, feed newly changed page text into the assistant and review its Red/Yellow/Green flagged output.
The download also includes the full definition of done and common pitfalls.

Where this came from

Inspired by James Ellis, Founder at Employer Brand Labs
Heard on The Next Step Podcast
Listen to episode ↗Guest's LinkedIn ↗
This skill was built by the Skills for People team based on James Ellis's public remarks — not written or reviewed by them.