Talent Acquisition & Sourcing

Employee Voice Campaign Builder

Build a real-employee-only recruitment marketing campaign that replaces stock photography with authentic employee stories, including the waiver and image-refresh mechanics that keep it sustainable.

Inspired by Yvette Torres Hansen·Director, Talent Acquisition & DEIB/Belonging·Baylor Scott & White Health

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What this skill does

Builds a real-employee-only recruitment marketing campaign that replaces stock photography with authentic employee stories, including the waiver and image-refresh mechanics that keep it sustainable.

What's included

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Customization intake

A short set of questions about your process and data access.

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Step-by-step implementation process

The exact steps to build this from your own data.

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Definition of done

How to know the output is producing a usable, defensible signal.

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Common pitfalls

Where teams usually get this wrong, and how to avoid it.

The process

Step 1 — Step 1 — Set the zero-stock-photography rule and get leadership sign-off.

Step 2 — Step 2 — Recruit employee contributors matched to real, specific stories.

Step 3 — Step 3 — Build the waiver before you shoot anything.

Step 4 — Step 4 — Match production approach to actual budget.

Step 5 — Step 5 — Build the departure-tracking and image-swap process.

Step 6 — Step 6 — Roll it out and retire remaining stock imagery.

The download also includes the full definition of done and common pitfalls.

Where this came from

Inspired by Yvette Torres Hansen, Director, Talent Acquisition & DEIB/Belonging at Baylor Scott & White Health

Heard on The Hiring Scope (National Association for Healthcare Recruitment / NAHCR)

Listen to episode ↗Guest's LinkedIn ↗

This skill was built by the Skills for People team based on Yvette Torres Hansen's public remarks — not written or reviewed by them.